WEB ANALYSIS
Web Analytics & Tracking for Clear Decisions
Data-driven. Transparent. Measurable.
- Clean GA4 & GTM setup as a reliable data foundation
- Precise conversion tracking for leads, purchases & events
- Clear Looker Studio dashboards instead of generic reports
- Continuous analysis of real user data
- Actionable insights, not just numbers
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WEB ANALYTICS & DATA FOUNDATION
Google Analytics 4 (GA4)
GA4 forms the foundation for data-driven decision-making. We implement a clean setup with clear event structures and accurate conversion tracking — ensuring user behavior, funnels, and results are reliably measurable and comparable over time.
TRACKING & TAG MANAGEMENT
Google Tag Manager (GTM)
With Google Tag Manager, we implement flexible, maintainable tracking — without unnecessary changes to the codebase. Events, conversions, and integrations are cleanly managed, thoroughly tested, and properly documented to ensure maximum control and scalability.
REPORTING, VISUALIZATION & AUTOMATION
Looker Studio & Excel (VBA) Dashboards
Custom dashboards turn complex data into clear insights. We combine automated Looker Studio reports with tailored Excel dashboards to present KPIs, trends, and results in a clear, up-to-date, and goal-oriented way.
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Web Analytics & Tracking with Clear Data Instead of Gut Feeling
Events, conversions, and user journeys are tracked accurately, consistently, and in a GDPR-compliant way.
Missing events, duplicate conversions, or incorrect attribution distort decision-making.
All tags, events, and triggers are structured, versioned, and managed without code clutter.
Changes are error-prone, difficult to maintain, and often break during website updates.
Clear visualization of KPIs, funnels, and trends — tailored for marketing and management.
Key metrics get lost in complex or irrelevant reports.
Automated exports, custom calculations, and tailored analyses.
Time-consuming exports, manual errors, and lack of automation.
Every step from the first click to conversion is measurable and traceable.
Marketing, website, and sales data are not connected.
Optimizations are based on reliable data — not assumptions.
Missing or incorrect data leads to inefficient actions.
WEB ANALYTICS & TRACKING – FAQs
GA4 is the analytics platform where data is collected, processed, and analyzed. Google Tag Manager is used to manage and deploy tracking tags, events, and integrations without changing the website code. In short: GTM sends the data, GA4 analyzes it.
GA4 provides raw data and standard reports. Looker Studio turns that data into clear, visual dashboards tailored to your goals, KPIs, and stakeholders. It’s especially useful for ongoing reporting, management overviews, and cross-channel insights.
Excel reporting with VBA is ideal when advanced calculations, custom logic, or highly specific data transformations are required. It’s particularly useful for complex KPI models, automated exports, and scenarios where standard dashboards are not flexible enough.
Yes. Existing setups can be reviewed, cleaned up, and enhanced. This includes fixing incorrect events, removing duplicates, improving data quality, and extending tracking to better support analysis and decision-making.
User interactions such as page views, clicks, scrolls, form submissions, purchases, funnels, events, and conversions can be tracked. Depending on the setup, marketing channels, campaign performance, and custom business events can also be measured — always in compliance with privacy regulations.
Basic data is available immediately after setup. Reliable, actionable insights usually emerge after a few weeks, once enough user interactions have been collected to identify patterns, trends, and optimization opportunities.
What Our Clients Say About Working With Us
“We received active support with our online marketing and achieved excellent results. The team kept us well informed and continuously highlighted opportunities for optimization. The cooperation was friendly, transparent, and highly professional — we are happy to recommend this service.”
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“Great work in online marketing and social media. The team was always reliable, kept us well informed, and handled any issues quickly. We felt well supported throughout the entire process.”
“From social media setup to targeted ad campaigns, ELKEON handled our online marketing with clarity and precision. The process was structured, transparent, and tailored to our business. A reliable partner we’re happy to recommend.”
